A Different Role for Coaches
Our Approach
Coaching of individuals and groups in the second sector demands the same disciplines and skills as coaching executives in either of the other two sectors.

Coaching people who work in the second sector also requires some additional flexibility in approach, however. These may be characterized as follow:

  A sense of cost. Some individuals in the second sector are concerned at investing scarce funds in personal development, especially when such funds may have been donated for specific charitable or public benefit services. Our approach to individual coaching in this sector recognizes this concern and we are pleased to discuss options with individuals and organizations who have such concerns. We also look to make a contribution to society.
  Flexibility in use of time. Some individuals working in the second sector face time constraints because they work part-time or as volunteers. They find it difficult to commit to coaching programmes and prefer a series of individual sessions fitted into their work patterns as and when required, and with the coach maintaining the continuity of the development. We are usually able to meet these needs, and are willing to coach during hours that match the needs of the individual.
  Utilization of new technologies. Many individuals are locally based, in small or rural communities, and do not have the time or resources to travel in order to participate in development work such as coaching. We offer coaches who are skilled in coaching through Skype, telephone and E mails. Also through our PIN website we are able to offer online discussion forums and guided reading specifically designed and available to particular groups organizations.
  The challenge of partnerships. For some people working in the second sector there is a need to influence others within partnerships and in complex stakeholder situations whilst looking to fulfill the values of their own group or organization. Our coaching in such situations is focused on this differing set of managerial skills which often includes the ability to steer between conflicting political, regulatory and social demands.
  Sharing values. Although coaching is a professional discipline there are some advantages in a coach being familiar with the values and demands of the sector in which they are working. Our coaches have many years experience of working as volunteers in a number of second sector organizations in the fields of care, arts and culture, young people, education, and sports. We focus on the needs of those who we are coaching and do not impose our own views, but on occasion our own insight increases the quality and relevance of our conversations.

In our approach to coaching in the second sector we are therefore willing to offer significant flexibility in our:

Method of coaching delivery
Choice of coach
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Management Training
Long years as a staymaker left him with a skill that gave him great pleasure. Like his friend Benjamin Franklin he continued in many ways to be what he had been - a craftsman at heart
David Freedman on Tom Paine
author of “The Rights of Man”
• Our Philosophy & Disciplines
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• Who We Are
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• Purpose of Coaching
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• What is Executive Coaching?
• Coaching the Second Sector
• A Different Role for Coaches
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